Website & Branding

U.S. Gas & Electric

The Challenge

U.S. Gas & Electric is an energy provider owned by VISTRA Energy. There were two primary goals with this website redesign:

Firstly, rebranding USG&E from an outdated energy provider to one that appealed to a younger, growing audience.

Secondly, creating a template website that VISTRA Energy could use as a framework to redesign other brands to make them all feel connected to one another, yet allowed for enough flexibility to add each brand’s look-and-feel without reinventing the wheel each time.

We created blocks each site would use across the board that could easily be reskinned.

Templatizing an customer's onboarding experience

USG&E was a great example of an energy provider with multiple use-cases. Having both gas and electricity made it a great brand to start with when creating a block and template system that worked across multiple brands.

Highlighting the most important information for the user and creating a step-by-step process to avoid confusion through solution design and user-testing.

Playing with the brand’s cool color palette made for organic gradients that made the pages feel alive and cookin’.

Gas and electricity, made easy.

Cravin' more?

Wanna get in touch?

Shoot me an email:

zaq.dayton@gmail.com