Happy State Bank has grown from being just a small-town bank from Happy, Texas. Its brand was evolving and its clientele had more needs.
We wanted to create a website that helped with its growing users, yet still felt personable, because Happy’s people are what make Happy State Bank… Happy.
It was clear this wasn’t just a website reskin, but rather an exploration of where Happy’s brand had evolved into and where it was headed moving forward.
A website that feels as Happy as Happy.
Where finding what you need is right where you thought it would be.
Happy State Bank has a huge amount of banking resources for its users. Its old web presence hid them, but it was our job to showcase them.
A blog page with a simple tagging system for the young and the elderly.
A homepage where you aren’t bombarded with jarring banking terminology, but rather springboard to your account or other popular banking needs.
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